Posts on Product Management Festival

Product Management Agile Open Jam: A Successful Launch

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I recently returned from co-hosting the first Product Management Agile Open Jam. What a great experience! Our goal was to “inspire and ignite” the product management community—and from the energy in the space, I’d say we succeeded. To get a glimpse into what it was like, check out these scenes from the 2014 Product Management Festival (PMF) Agile Open Jam in Zurich.

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Agile Product Management Open Jam

I’m excited about my involvement in the first ever Agile Open Jam specifically for product managers. This unconference within a conference is part of September’s Product Management Festival in Zurich and is sponsored by the Agile Alliance. The announcement below, posted by the Product Management Festival team, highlights the event:

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9 Things Every Product Manager Should Know about Being an Agile Product Owner

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Congratulations. You’re now an agile “product owner,” the champion for your product. No biggie–you just have ultimate accountability for the health and well-being of your product. You “own” the product vision, deeply and emphatically understanding customer needs, keeping pulse of changing stakeholder values, and making continual decisions on what to build (or not), and when. This is a tall order.

Maybe you came into this work from being a product manager, having been in marketing, customer service, finance, business analysis, engineering, sales, or some other business or technical area. Or perhaps you came into being a product owner directly from one of those roles. You likely understand the aptitudes and aptitudes of a great product manager.

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5 Ways to Recognize a Great Product Manager

1aIf you’ve been a product manager for a few years, you already know what I’m about to say. Product management is a hard job. The most successful product managers share these traits:

  • They are well versed in their products
  • They stay attuned to their customers
  • They can lead and communicate a vision equally well with engineering teams and the c-suite crowd
  • They have a knack for sifting through and prioritizing multiple (and often competing) wants and needs

If that’s not enough, the best product managers also share a very unique attitude: they are empathic and curious, while balancing a ruthless drive for specificity with a poetic tolerance for ambiguity.

To help make the point that product management is a tough but rewarding job, I wanted to share some factors to look for in a great product manager.

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Product Management Festival Interview

As I prepare to deliver my tutorial (“The Essential Product Owner”) and presentation (“Product Roadmaps: Collaborating to Deliver Value”) at Product Management Festival in Zurich later this month, I wanted to share with you an excerpt of an interview with Mary Gorman and me that was recently published on their blog.

During the interview we talk about what inspired Mary and I to write our book, Discover to Deliver, what problems this book intends to solve, target audience, the background on the 7 Product Dimensions, how structured conversations are different from normal elicitation conversations, and more.

Check it out here: http://www.productmanagementfestival.com/interview-with-ellen-gottesdiener-ebg-consulting/

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Product Management: The Time is Now

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We talk a lot in the lean/agile community about the crucial importance of the “product owner”—the Scrum term for the person who has ultimate responsibility for the product. Indeed, this person is the champion of the product—and that’s why I prefer the role name “product champion.” You need this person for any type of product (software, system, service, or a combination) and for any context of usage (whether your product is sold commercially or is used for internal IT).

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