Build practical skills in agile product management. Learn effective techniques to engage product partners in discovering value.

Essential Product Management & Ownership – a 2-day Course

So I can lead a successful product and guide agile development teams,
I need to use good practices for agile product planning, backlog management and refinement, and outcome-based product development.

Agile product managers and owners enable teams to deliver high-value products through strong product leadership. Agile product managers and owners need to engage with customer, business, and technology partners effectively to ensure that the right product is delivered at the right time.

Agile product managers (PMs) and product owners (POs) must think strategically and tactically while steering efforts to achieve positive and valuable product outcomes. With such diverse demands, many agile product managers and owners struggle under the weight of championing successful products. We can help.

EBG’s Essential Product Management & Ownership training is a two-day course that equips agile PMs and POs with the knowledge and skills needed to guide product development. The training is experiential, packed with activities that deepen attendees understanding and capabilities. Attendees appreciate the discipline of product management while also learning how to discover and analyze product options, make difficult and effective value-based planning decisions, and continually refining a lean product backlog. Topics include:

Day 1

  • Product management essentials – product thinking, lifecycle, frameworks, canvases, product management vs. project management
  • Product discovery and delivery; strategic and tactical product work
  • Enabling agile fluency with good product leadership
  • Product ownership in Scrum – a day in the life of a “PO,” actions for effective product ownership
  • Lean product management
  • Product vision, value, partners
  • Product metrics

Day 2

  • Product discovery and validation
  • Product delivery – planning and requirements (features, MMFs, epics, stories)
  • Backlog management – prioritization, refinement and backlog management
  • Agile product roadmapping
  • Good to great product management & ownership and your improvement actions

Boost Your Training Investment

Add an onsite, EBG-facilitated Product Discovery Workshop or facilitated planning session (or both) to this agile product training. Contact EBG to find out how.

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…[learned] the process and techniques of Product Management. Provided us the tools to use within [my firm] and impact the development/changes to the way we work and deliver products customers want/need to use …Lots of experience and solid, real examples
K.L. Product team member, Telecom Co.

Learned great information on specific actions I need to take as a PM. Gave great insight into the product person role, lots of examples and hands on activities. Great, relatable instructor. Very knowledgeable.G.F. Product manager, Global Financial Services Co.

As a result of EBG’s efforts, people became more confident and effective product managers and improved their ability to develop and articulate a product vision and roadmap. Additionally, our product and engineering groups became more effective at iterating, testing, and communicating as teams and with stakeholders. Lesley Mottla, EVP Global Product & Customer
Experience, Zipcar