A product roadmap visually depicts how your product will evolve over time to realize your product vision and achieve continual value for your customers and business. (I define the term product to refer to a software application, system, device, service, or a combination that provides value to customers and business partners.)
A product roadmap should be designed to adapt continually, guide decisions, and promote action.
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Making value-based decisions on what to deliver and when it needs to be delivered is one of the most important responsibilities of product ownership. What exactly is value? Value is fair return in goods, services, money, or some other benefit in exchange for something.
Value is what you get in exchange for what you give. In software development, we tend to identify value in terms of features. They are related to be sure, but quite different. Features as cohesive bundles of functionality that align with business goals and objectives. Features can come in various formats and levels of granularity, including user stories, minimum marketable features, minimum viable product, epics, and so on.
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We were recently planning a discovery workshop for a large initiative with the Chief Product Owner (CPO). She is part of a growing, global community utilizing the techniques in our book Discover to Deliver: Agile Product Planning and Analysis. This community is doing the vital work of product visioning and backlog definition and refinement. Discover to Deliver™ techniques are woven into collaborative product discovery and planning workshops. Such facilitated workshops quickly produce agile product roadmaps and release plans.
The CPO needed a succinct way to prepare the customers and subject matter experts who would be participating in the discovery session. She asked us, “What can I use to share the essence of our discovery work?” We showed her a visual spread we call “DtoD in a Nutshell” spread from our book.
Continue readingBacklog refinement prepares your backlog for development. Investing in doing this well helps you deliver 
value sooner, can double your productivity, and builds strong collaboration—the backbone of high performance teams. We find that Product Owners and development teams need advanced skills and training in backlog refinement. With a keen focus on value and conducting Structured Conversations using the 7 Product Dimensions, you greatly improve your ability to go from vision to value.
You’d think the topic of value would be uncontroversial when it comes to agile product management and ownership. After all, early and continuous delivery of value is the first principle in the Agile Manifesto.
And yet, the idea is not always clear and consistent. Value is often not easily qualified or quantified, which makes the important task of conversing transparently about value difficult.
At the Agile Product Open last month, I proposed the topic “Value: The Whats, Whys, and Hows” in the morning marketplace of ideas.
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Most of our clients share the same goal: deliver value. Yet often we find that these same clients cannot define what value looks like for their companies, or determine how to use value to inform project decisions.
We’ve identified 4 key factors to help your team bring value into focus:
Defining a product’s desired result, before building it, is fundamental to that product’s success. To do this successfully, you need to identify all of the key stakeholders from the customer, business, and technology realms. These stakeholders need to work together, as collaborating product partners, to envision the product, define goals, and specify measurable objectives, thereby creating a high-level view of the desired product outcomes. Having these key markers will ensure that the team is always building the most valuable thing.
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For the past several years, I have had the privilege of chairing the Agile Summit portion of the Project World/World Congress for Business Analysts. I hope you were able to join us last month in Orlando. We had a tremendous turnout and enjoyed our time learning and networking with each other.
Since then, I’ve had several requests for a summary of my half-day tutorial with Ainsley Nies, “An Agile Approach to Project and Products” as well as the Agile Summit presentation “Got Value? A Practical, Sustainable Value Model for Making Agile Product Decisions” and the track session I gave: “It’s the Goal, Not the Role: The Work of Agile Project Management and Business Analysis.” I wrote up a quick synopsis of all three, along with some suggestions that you can try in your next planning or retrospective session.
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